- Apr 28, 2009
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I don't know about the "80% of people do not buy the car they originally set out to buy" part, Alex.
The number is actually 86% and it's in reference to the specific car they inquire on. So if I called in on a blue five speed VW and I drive out in a red one, then I've purchased something different than what I initially inquired on.
So when you do have to send out a price quote, I would always suggest that at the bottom you provide links to other similar vehicles. I'd even include some late model pre-owned since the longer a person goes without buying new, the more likely they are to go pre-owned.