NPR reports on Fake Reviews

[yagoparamo]

Among several reviews on Cars.com, I noticed this one:

I was very pleased that they didn't hassle me into buying the car right then and there. Told them I wanted to think about it. They answered my questions, test drove the car and left. Great experience!


Reason for Visit: Shopping for Used
Would you recommend this dealer to a friend? Yes
Did you purchase a vehicle from this dealer? No

This was a "great experience"? For who? I wonder if he has had time to think about it?

So is it that customers don't feel that is necessary to purchase a vehicle from a dealer in order to review the business?

We focus on the transaction because that's how we make money and measure our success, but the consumer doesn't seem to do the same.

 

[ddavis]

Yago, Cars.com rates dealers from a 1 to a 5, that being the best. If it wasn't for this review, that dealer would have had a 1 rating. It was the only good one. It was good for a laugh.