• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

NPR reports on Fake Reviews

Among several reviews on Cars.com, I noticed this one:

I was very pleased that they didn't hassle me into buying the car right then and there. Told them I wanted to think about it. They answered my questions, test drove the car and left. Great experience!


Reason for Visit: Shopping for Used
Would you recommend this dealer to a friend? Yes
Did you purchase a vehicle from this dealer? No

This was a "great experience"? For who? I wonder if he has had time to think about it?

So is it that customers don't feel that is necessary to purchase a vehicle from a dealer in order to review the business?

We focus on the transaction because that's how we make money and measure our success, but the consumer doesn't seem to do the same.
 

✨ AI Highlights

This thread discusses an NPR article on fake online reviews and their implications for car dealerships, with members debating both the prevalence of fraudulent reviews posted by dealers and the challenge of distinguishing between genuinely bad reviews and those motivated by extortion, competition sabotage, or trivial complaints unrelated to actual service quality. Key insights include the recognition that consumer awareness of fake reviews is rising (inviting potential regulatory action), that consumers are savvy enough to disregard obviously fraudulent or petty complaints, and that dealers face a difficult situation where they need better policies to prevent unethical review practices while also lacking adequate tools to defend against or edit unfair negative reviews.

Replies Views 21 7,932 Started Last Reply