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OEM Digital Retailing Exclusive - FCA, Nissan, Toyota, etc.

Alex Snyder

President Skroob
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May 1, 2006
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As expected, it took OEMs this long to respond to the COVID quarantines from March of 2020. Right on time guys :poke:

What dealers need right now is a digital retailing mandate ….nobody needs cars to sell.

Here is a take on the recent FCA push by Brian Pasch.





What other OEM pushes are you all experiencing?
 
I am hearing from a credible source at FCA that 1: They are tabling the ORE requirement and 2: FCA dealers can have multiple digital retailing solutions. The only thing ORE does is generate bad leads. I have personally used 3 Different tools over the last 18 months.

Direct Message me if your with a CDJR dealer because I may have some other ideas for you ;-)