OEM Digital Retailing Exclusive - FCA, Nissan, Toyota, etc.

[Alex Snyder]

As expected, it took OEMs this long to respond to the COVID quarantines from March of 2020. Right on time guys

What dealers need right now is a digital retailing mandate ….nobody needs cars to sell.

Here is a take on the recent FCA push by Brian Pasch.





What other OEM pushes are you all experiencing?

 

[brianpasch]

Alex, I am also hearing that the software cannot calculate fees and taxes properly, and omits F&I prices, etc. so any number this tool generates will be guaranteed to disappoint consumers.

 

[Justin Rindos]

I am hearing from a credible source at FCA that 1: They are tabling the ORE requirement and 2: FCA dealers can have multiple digital retailing solutions. The only thing ORE does is generate bad leads. I have personally used 3 Different tools over the last 18 months.

Direct Message me if your with a CDJR dealer because I may have some other ideas for you