- Apr 3, 2014
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I came across Cadillac and Chevy "Live" a while back.
I'm sure this was a trend that spun up during COVID and we'll see if it sticks.
Without factoring it's current traction, I'm curious if dealers are in favor of a move like this from the OEM.
Do you feel it is effective in moving a customer down the funnel?
What is your comfort level of an OEM rep warming up the conversation?
Is the pass off to a local dealer successful and/or equitable?
Is there some OEM vs Dealer friction I may not see here?
GM
![1704485061002.png 1704485061002.png](https://data-files.dealerrefresh.com/attachments/12/12472-232ffe696948098753a2b437f8062749.jpg)
Merc
![1704485088050.png 1704485088050.png](https://data-files.dealerrefresh.com/attachments/12/12473-7a0f3ec6522e695bad18b4a23a45fc7d.jpg)
I'm sure this was a trend that spun up during COVID and we'll see if it sticks.
Without factoring it's current traction, I'm curious if dealers are in favor of a move like this from the OEM.
Do you feel it is effective in moving a customer down the funnel?
What is your comfort level of an OEM rep warming up the conversation?
Is the pass off to a local dealer successful and/or equitable?
Is there some OEM vs Dealer friction I may not see here?
GM
![1704485061002.png 1704485061002.png](https://data-files.dealerrefresh.com/attachments/12/12472-232ffe696948098753a2b437f8062749.jpg)
Merc
![1704485088050.png 1704485088050.png](https://data-files.dealerrefresh.com/attachments/12/12473-7a0f3ec6522e695bad18b4a23a45fc7d.jpg)