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OEM Virtual Showrooms - Do We Like It?

True. I should have stayed on topic.

I would suggest having the OEM do it:
1. a lead is probably lazy and/or doesn't want some pressure salesman to make the appointment
2. a lead is already warmed up and it's better to strike while the iron is hot
 

✨ AI Highlights

Dealers discuss whether OEM-operated virtual showroom features (like Cadillac and Chevrolet's "Live" services) are effective at moving customers down the sales funnel and whether they create friction with dealerships. The consensus leans toward skepticism about full virtual showrooms, though there's interest in softer OEM engagement (like scheduling dealer appointments) and stronger support for 360-degree vehicle photography as a complementary tool that drives higher engagement without replacing dealership relationships.

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