#RefreshFriday OEM's - Pushing the DEAL Online | Matthew Haiken

Jeff Kershner

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View: https://youtu.be/MARR4SXqAXA


It is always a killer show when Matthew joins us. If you don't know Matthew Haiken, he is the dealer principal of the Prestige Auto Collection in New Jersey. He inherited it young, but that doesn't mean he didn't earn it! Matthew is one of the hardest-working dealers we know and he has the ear of some OEM presidents because of it.

Matthew is on to talk about selling cars in an era of EV changeover where OEMs are pushing the deal online. He has pioneered the way with a Polestar franchise and wants to share what he has learned with everyone.

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