My dealership uses several different methods of tracking website statistics. However, they all tell me different statistics. I was hoping that Google Analytics would be the most reliable and sum everything up in one document but the other day I checked Google Analytics' totals for Google Places as a referring site to our website. Analytics says that Places sent 7 people. When I check (in the same time frame) Places tells me that there have been 114 click thrus to the website. Why is there such a difference between the two especially when owned by the same company? Should I believe Analytics or the backpage to the website more?