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Ontario BMW dealer looking for blogger - what do you think?

✨ AI Highlights

A BMW dealer in Ontario launched a "Ultimate BMW Blogger" contest to hire someone and generate marketing buzz, which successfully attracted significant press coverage and backlinks. Community members debated the marketing strategy's value, with some questioning whether it effectively reached the right audience versus simply being a creative recruitment gimmick. The contest ultimately selected a winner from British Columbia, leading Ryan Thompson to post a follow-up article questioning whether the campaign was a success or failure.

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