This is a blessing.
Let me explain why.
1-) Local business searches will give you 2 spots. That being said, one less competitor business listing and link to their place page. There is a limit on per page search results...
2-) If you are using a review page in finance department, (This is actually legal. You can post these reviews where ever you want because of the consent customers sign.) you have right to post those reviews on both place pages (Double work on google's manual end.). Automated when it comes to importing from other review sites.
3-) 2 Place pages gives you double the amount of tags, keywords, pictures, etc. and display in a wider area range. You can even push this to the next level and use 2 different 1-800 numbers (If you have any) and find out which one has more trafic to adjust your Lot.
4-) Google place tags! and double broadcast. You can now use 2 of them! All advertisement choices we have applies to certain % of customers... Get your hands on the rest of them.
I was the director of a big dealership chain and managed to seperate 3 different lot places with different addresses. Here are the results.
Here are the sales numbers along with
Website traffic Unique visitors
JAN (They had a different director)
3560 Visitors, 291 Leads, 15% closing ratio, Front $12261, Back $23271 Total Gross 35532
FEB (They fired the director from JAN and got another one)
4065 Visitors, 247 Leads, 19% closing ratio, Front $34535, Back $47367 Total Gross 81902
MAR
(First 2 weeks of MAR they didn't have an Internet Director, Second half I started to work and seperated 3 Lots on Google Places, now check out the numbers after March 15.)
5719 Visitors, 130 Leads first half, 204 Leads second half, 334 Total Leads.
Front $37079, Back $53712, Total Gross 90791
APR (Shit hits the fan.
6394 Visitors, 490 Leads, %12 Closing Ratio, Front $63,324 , Back $56073, Total Gross $119,397
MAY (First 9 days of the month)
1867 Visitors (Was Tracking well over 8200 Visitors due to business increase at the time and changes we made on the online apprearance
157 Leads , 9% Closing ratio (Don't forget, It's only the first 9 days of the month.),
Front $28202 (At this point we were heavily focusing on online image, double reviews, tags building value on the dealership and vehicles.) Redirect the customers to value and show them Internet is just another door to get to your dealership, not a negotiating table.
Back $16978 (Our finance wasn't doing a bad job.. It was going up front grosses.)
Total $45,179 (Any of you how to prepare forecast reports, do the math. It's $178,457.05 tracking)
I don't have the data after that point. Got fired because of driving a Mustang GT 45 on a 35 zone. Didn't even get a ticket, It was the CFO's neighbor saw me and send an e-mail to the Dealer. Ofc the excuse was "Poor performance" from management's end.
So after all this data.. Keep them seperate and put some work into them.
Forgot to add,
Special thanks to Dealersocket, Edmunds.com Premier dealer program, Cars.com (If you use it right, I believe it's the best tools out there. Right postings, comments, and their chat tool.), ActivEngage, and All Social Media sources and our customized digital brochures!
