I bet there are also a few service techs with down time that can mow the lawn and keep the flowers watered out front so the dealership has a nice clean professional curb appeal GENIUS ! Why hire a professional grounds crew when you can do it in house. Finance managers could probably clean the bathrooms in the morning before things get rolling and cars are being delivered as well.
pay for photos by the car and pay it to employees who have downtime. Genius!
Now I want to warp back to 2005 when I was at this point. Yeah, I can see where it would take some work, hand-holding, and holding people accountable. But talk about a win win win!
Win: get cheap photos
Win: sales agents (most downtime) get to earn some extra money
Win: sales agents get better acquainted with the inventory... getting them to walk the lot is impossible
Win: employees get excited to be a part of the website/marketing
Con: photos might not be of great quality... that's trainable
Con: someone might have to "remind" people to take photos
Con: how to manage the same car getting photos multiple times
There are a lot of other logistics I'm not listing out here that come to mind. However, all the objections that are coming to mind seem to be overcome by training. I have maybe 10 minutes into this thought path, so take this post with a grain of salt.