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Promotions That Actually Convert?

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Brian Michael West

Brian Michael West

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Jun 1, 2018
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Hey everyone!

Working on a new blog. Looking for input from people at dealerships - what promotions (online and in-store) have you seen yield the best results?

Free stuff always reigns supreme, but what gets the most calls/clicks? Trade offers? Lease pull-aheads? The tried and true "We'll pay off your trade no matter what you owe" negative equity spin?

Let me know in exchange for a free shoutout or link back to your dealership's site on the blog once it's published. Thanks!

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✨ AI Highlights

A blogger named Brian Michael West reaches out to the DealerRefresh community asking dealers to share which promotions — trade offers, lease pull-aheads, negative equity messaging, or free incentives — drive the most calls and clicks, both online and in-store. In exchange, he offers a shoutout or backlink to participating dealerships in his upcoming blog post. The thread appears to be primarily a data-gathering request rather than a peer discussion, with no substantive dealer responses captured in the content provided.

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