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Prospecting or Trolling: Where is your vendor line?

My five rules for generating business on DR:

1. My advice, give lots of free advice!
2. Only contact a forum member when they initiate contact first.
3. Interject humor as often as possible.
4. Don't write anything you wouldn't be willing to let the whole world read.
5. Be careful not to burn bridges*.

* Does not apply to TrueCar
 
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✨ AI Highlights

  • Dealers and industry professionals discuss whether vendors who cold-call forum members based on their posts constitute legitimate prospecting or invasive trolling.
  • The consensus strongly favors respectful engagement: successful vendor outreach should add value to community discussions without sales pitches, respect communication preferences, and avoid aggressive follow-up tactics, as pushy behavior damages credibility and kills sales opportunities.
  • A few thoughtful vendors acknowledge the need for balance—adding genuine insights to conversations while accepting that interested prospects will reach out—and recognize that sales pressure from management sometimes drives unprofessional behavior.

Dealers and industry professionals discuss whether vendors who cold-call forum members based on their posts constitute legitimate prospecting or invasive trolling. The consensus strongly favors respectful engagement: successful vendor outreach should add value to community discussions without sales pitches, respect communication preferences, and avoid aggressive follow-up tactics, as pushy behavior damages credibility and kills sales opportunities. A few thoughtful vendors acknowledge the need for balance—adding genuine insights to conversations while accepting that interested prospects will reach out—and recognize that sales pressure from management sometimes drives unprofessional behavior.

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