The 49 were all ones that responded to the text. If they did not respond to text, but did respond to email or call I didn't count it as one of the 49. It did count for the 55 total. Two responded to later emails. Two answered later calls. Two never responded. All of the sold deals but one never necessitated a call before the customer came in (that one blows my mind).
Driven Data can also confirm that our Appointment numbers skyrocketed this month.
Just checked right now. Highest appt set rate of the year - 3x number of appts this month vs same day last month.
Love me some DD.Just checked right now. Highest appt set rate of the year - 3x number of appts this month vs same day last month.
Just out of curiosity - are you saying on a per month basis you are getting under 100 1st party internet leads a month? Is the 19% out of the 49 that responded? Meaning you've sold ~10 cars from the 1st - 23rd (date of post)
These are all internet leads whether from our site or 3rd party sites that had a phone number. Our quantity of internet leads is actually way down recently. We usually get well over 100. The 19% is out of the 55.
A dealer reports switching their internet lead process from calling first to texting first, resulting in a 90% response rate (with 90% responding within minutes) and a 5% sales conversion increase. While one commenter suggests including quotes in initial texts, another dealer counters with data showing their stores achieve higher close rates by calling first (+95% of leads) rather than texting first, arguing texting should primarily serve to move customers toward phone conversations. The thread reflects a genuine split in dealer opinion on optimal lead contact strategy, with anecdotal success on both sides but limited consensus on which approach actually drives superior results.
