We have a system in place ( excel)to go through the data generated via autobase to get accurate internet leads to sales totals for each end of month.
We break it down to total leads to total sales. We weed out duplicates & out of State leads that or not close to us.
We calculate visits to sale ratio and used car visits to sale.
We calculate lead source as well and show to close on each vendor.
When you run a report in autobase for sold leads, the count is always off. What I mean is that a salesperson may not have entered an accurate lead source.
For the internet managers using autobase, how do you use autobase to calculate your totals ?
I know there are autobase employee's that monitor this site. I am not questioning the Autobase software abilities at all. So please do not take this post as if I am questioning the product.
We have a process and feel our process is very accurate with the data provided.
I am looking for input from internet managers exclusively.
What reports do you run etc..
Thanks in advance.
We break it down to total leads to total sales. We weed out duplicates & out of State leads that or not close to us.
We calculate visits to sale ratio and used car visits to sale.
We calculate lead source as well and show to close on each vendor.
When you run a report in autobase for sold leads, the count is always off. What I mean is that a salesperson may not have entered an accurate lead source.
For the internet managers using autobase, how do you use autobase to calculate your totals ?
I know there are autobase employee's that monitor this site. I am not questioning the Autobase software abilities at all. So please do not take this post as if I am questioning the product.
We have a process and feel our process is very accurate with the data provided.
I am looking for input from internet managers exclusively.
What reports do you run etc..
Thanks in advance.