Greetings all- I have a question for you that has generated much debate here at my store. We all have leads that are marked Bad, Duplicate, Disputed, Invalid, etc.
For the sake of accurate lead reporting what leads do you include in your monthly report? My GM thinks that ALL leads should be accounted for including duplicates & leads with bad phone/bad emails. The GSM thinks that we should filter out all dups, customers that we cannot verify (generic voicemails and never call or emails us back for 45 days) as well as the true bad leads.
Any Ideas or Best Practice info would be helpful! Thanks!
For the sake of accurate lead reporting what leads do you include in your monthly report? My GM thinks that ALL leads should be accounted for including duplicates & leads with bad phone/bad emails. The GSM thinks that we should filter out all dups, customers that we cannot verify (generic voicemails and never call or emails us back for 45 days) as well as the true bad leads.
Any Ideas or Best Practice info would be helpful! Thanks!