• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Recent Article Says We Should Split GMB Into 3 Profiles..?

Jump to latest Follow Reply
#11
Greg_Gifford said:
it kinda just depends - typically in really small rural markets, there's not that much competition for fixed ops - so dealers could be totally ok with just a single GBP. It's a "the juice isn't worth the squeeze" situation.

But if there's any sort of competition for service and parts, setting up the department GBPs is super important and impactful
Click to expand...
Appreciate the feedback. I think there is plenty of competition here, but the size of my service department is going to be a constraint here. A little worried about that.
 
#12
why would the size be a constraint? If you're saying it's small and you can't really increase the number of customers there, then maybe don't set up the separate department... but if there's plenty of competition and you want to grow fixed ops, it's definitely something you should do
 
Hrizn SEO Ai Overviews

✨ AI Highlights

  • The thread discusses whether dealerships should split their Google Business Profile (GMB) into separate profiles for service and parts departments, with professionals generally agreeing the strategy is beneficial in competitive markets but acknowledging practical implementation challenges like Google's verification process.
  • Key takeaways include that a well-optimized single GBP can rank for all departments, separate profiles are most valuable when facing real service/parts competition, and smaller rural dealerships may not need the added complexity.
  • The thread also provides practical video verification tips for those attempting to set up department profiles.

The thread discusses whether dealerships should split their Google Business Profile (GMB) into separate profiles for service and parts departments, with professionals generally agreeing the strategy is beneficial in competitive markets but acknowledging practical implementation challenges like Google's verification process. Key takeaways include that a well-optimized single GBP can rank for all departments, separate profiles are most valuable when facing real service/parts competition, and smaller rural dealerships may not need the added complexity. The thread also provides practical video verification tips for those attempting to set up department profiles.

Replies Views 11 2,867 Started Last Reply

Latest posts

Dealer Authority - Inventory
Hrizn SEO Ai Overviews
Top Bottom
Back
Jump to latest Follow Reply
Jump to latest Follow Reply
Menu