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Recent launch of our in-house "GearBox" has a few cool ideas I thought I'd share

TJThompson

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Dec 10, 2025
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Finished developing "GearBox" CRM for the auto group I work for and lauched it in September to replace our current CRM "DealerSocket".
I thought it has some unique features this forum may appreciate.
  • Native iOS, Android and Desktop versions
  • Pulls AND Pushes to DMS all contacts, vehicles, deals, deal changes, leads
  • Managers can "impersonate" on the app any sales reps/see what they see etc
  • Assigned unique local phone number per rep for all correspondence (dealer owns number and can reassign if rep leaves etc). Nothing lives on Rep Phone.
  • All email correspondence is going on reps own email (not some '[email protected])
  • Full in and out recording of Phone, SMS, Email, Send Video Walkarounds and GearBox Live (same idea as facetime but built into app)
  • Zoom-like meeting rooms integrated to current deal (useful for remote finance options/sales). Share files, texting, video, screenshare
  • Scans vins, drivers licences when adding trades/ups
  • Manages ingesting leads, sophisticated dedupes not only by contact info but phonetic name check and AI check, dms integration to determine if prior customer/rep, and lead distribution by round robin, gladiator or specific type of lead ie: credit, trade or sale can be directed to certain individuals
  • Task management all CRUD
  • CSI Milestone follow ups
  • Deals Maturing
  • Customers coming in for service includes services in for, advisor assigned, costs, liens etc.
  • Appts and Reminders CRUD
  • "Otto" AI assistant when invoked helps with deal, deal suggestions, can create emails, sms, tasks, notes, search inventory and prepare all to send when rep asks. Rep just hits 'send'. Otto opens the correct windows, writes info, schedules it to go if asked and leaves it to rep to hit submit.
  • Messages contains a central spot where all correspondence regardless of medium ie: phone, sms, emails, videos is shown and enables rep to review and send from there or under the opportunity
May more features including analytics and workplan reporting and we are considering offering this to outside dealers, dealer groups. Currently limited to PBS integration but looking at further integrations depending on the limitations of those DMS systems.

Anyways, thought it was pretty cool and wanted to share. Had been awhile in the works lol
 

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✨ AI Highlights

A developer at an auto group shares the custom CRM they built in-house called 'GearBox,' launched in September to replace DealerSocket. The system features native iOS/Android/desktop apps, full DMS two-way sync, rep-owned local phone numbers, real email correspondence, recorded communications across all channels, and Zoom-like deal-integrated video rooms. The post highlights how building proprietary dealership tech can address common pain points with third-party CRM vendors.

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