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#RefreshFriday: Connected TV is taking Digital Advertising by Storm. Are you ready?

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Jeff Kershner

Jeff Kershner

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We sit down with Tom Park of Tom Park Media Group and Peter Jones Sr. Director of Premion, both representing Hoot Interactive​ to discuss how the traditional cable TV landscape is quickly being transformed and what dealerships need to know about this huge shift in video/TV advertising.

What exactly is CTV, OTT and DSP?
What should I ask when talking to an OTT vendor?
How does the technology work with connected TV?
...are just a few questions that’s going to be answered.

Join us this today @ 1PM EST on Facebook LIVE - DealerRefresh

Cheers!

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✨ AI Highlights

A RefreshFriday livestream featuring Tom Park of Tom Park Media Group and Peter Jones of Premion explores how Connected TV and OTT advertising are disrupting traditional cable TV and what car dealerships need to know to stay ahead. The session breaks down key terminology like CTV, OTT, and DSP, and offers practical guidance on what questions dealers should ask when evaluating OTT vendors. The core takeaway is that the shift in video consumption habits represents a significant opportunity for dealerships willing to adapt their advertising strategies.

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