- Jun 20, 2026
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- Joe
Joe from the product side it's the opposite of the seat cost you're seeing. Unit prices keep falling. A background swap on a listing photo runs us about a penny all in, classify plus edit plus upscale. Video is the one that still costs real money per car so we meter that one.
Where the bill actually lives is the interactive work. The reasoning tokens for the agent that helps us build the product cost more per month than every image we generate for every dealer put together. Alex is right that Sonnet class handles most of the retail data work. We only run the big models on the parts that touch a customer or money and route everything else to the cheap ones. Model routing is most of the cost control at this point.
Where the bill actually lives is the interactive work. The reasoning tokens for the agent that helps us build the product cost more per month than every image we generate for every dealer put together. Alex is right that Sonnet class handles most of the retail data work. We only run the big models on the parts that touch a customer or money and route everything else to the cheap ones. Model routing is most of the cost control at this point.
