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Reviews, Places, and SEO. Google's new Integration.

Alex, great post.

For over a decade we have seen the tremendous power of influence that user reviews have on online purchased decisions. The value of authentic user reviews of local businesses is even greater for consumers because the risk and cost are often much higher as is the case with purchasing a new or preowned vehicle. Google knows this better than most. Internet fads come and go but user reviews for auto dealers are hear for good. Dealers slow to move will be hurt.