Rivian, the adventure-minded electric automaker that plans to produce a pickup truck and SUV, has raised $350 million from global automotive services company Cox Automotive . The two companies said Tuesday they will also “explore partnership opportunities in service operations, logistics, and digital retailing.” Further details weren’t provided. However, a statement from Rivian founder and CEO RJ Scaringe suggests the partnership will help the EV startup provide services to its customers. “We are building a Rivian ownership experience that matches the care and consideration that go into our vehicles,” Scaringe said. “As part of this, we are excited to work with Cox Automotive in delivering a consistent customer experience across our various touchpoints. Cox Automotive’s global footprint, service and logistics capabilities, and retail technology platform make them a great partner for us.” - From TechCrunch What do you all think? Between Amazon's investment and now COX Auto's - is this a long term play into direct to consumer sales? Or is it more along the lines of a true tech and customer experience partnership?