Disagree. BDC's are horrible and I've seen them fail over and over. I say eliminate the internet department. All sales are internet involved these days. BDC is old school and so are internet sales people. Look at JD powers studies about consumers and contact with dealers prior to purchase. It keeps going down and down year after year. I believe we are at 80% for 2012 of consumers having no contact prior to arriving at the dealership. You need great mandatory dealership processes, excellent merchandising and if anything chat to text. Maybe you need a text department rather than a BDC.
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- May 1, 2005
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@ATCEXGIRL Your view and definition of a BDC is what it is to many others and thats where it fails. BDC stands for business development center where you have qualified and trained reps working to drum up business.
A BDC should include a process for not only answering "internet" leads and answering the incoming phone calls but also...
Long term follow up weeks after the initial contact.
outbound calls to potential consumers that have visited your showroom where a sale didn't result.
Day after survey - save a deal calls.
Same car same payment contacts - this is where a strong BDC can bring incremental business to the dealership.
Declined service calls.
The list goes on.
BDC's can be a huge asset and a great revenue generator for any dealership but like anything else, it imperative that's it's ran correctly by all the right people.
What are the functions of your BDC and how do you measure the results?
A BDC should include a process for not only answering "internet" leads and answering the incoming phone calls but also...
Long term follow up weeks after the initial contact.
outbound calls to potential consumers that have visited your showroom where a sale didn't result.
Day after survey - save a deal calls.
Same car same payment contacts - this is where a strong BDC can bring incremental business to the dealership.
Declined service calls.
The list goes on.
BDC's can be a huge asset and a great revenue generator for any dealership but like anything else, it imperative that's it's ran correctly by all the right people.
What are the functions of your BDC and how do you measure the results?
Whether to go Cradle to Grave or two tier sales process is really dependent on the dealership. However in my opinion if it is good enough for Microsoft, Salesforce.com, and many companies that use an engineered sales process, it is good enough for me.
Here is one major pain point I see with cradle to grave on internet leads in with our clients, the person that got the lead in the door is invested and often times committed. True often this is due to lack of or not following procedures but we still see it as a pain point.
Of course we/I don't get do BDC consulting, other than to suggest to our clients they check into one so I would defer to others.
Here is one major pain point I see with cradle to grave on internet leads in with our clients, the person that got the lead in the door is invested and often times committed. True often this is due to lack of or not following procedures but we still see it as a pain point.
Of course we/I don't get do BDC consulting, other than to suggest to our clients they check into one so I would defer to others.
Im a BDC agent, and I finf my job to be very important and rewarding. I love talking to people. Our job is to get people who are unsure about purchasing a vehicle interested! We answer their questions, give them advice, and do everything towards them purchasing. Its worth it.
