Title: Search Analyst
Location: New Jersey, USA
Summary:
The role of the SEO Analyst is to work closely with customers to optimise their websites, measure and analyse results and implement successful SEO strategies to maximize website performance.
As an SEO Analyst you will have current and detailed working knowledge of search engines, SEM and SEO techniques and strategies. You will have both a track record for delivering increased volumes of relevant traffic from SEO as well as managing successful paid search campaigns including evidence of having delivered cost savings when appropriate.
Responsibilities:
Development of SEO plans for customers
Keyword research, writing and content optimisation
Development of linking plans and leverage of other opportunities e.g. social networking
Ongoing technical analysis of website performance and fine-tuning of optimisation
Integration with paid search activities including reporting on campaigns results
Ability to manage multiple PPC campaigns on behalf of clients and to deliver traffic growth through this channel within allocated budgets
Educating clients and internal staff on Best Practices and overall benefits of SEO
Skills:
Excellent written and spoken English
Advanced knowledge of search engine optimisation and paid search advertising techniques including integration with off-line campaigns
Advanced knowledge of web-based technologies, internet applications and protocols (web browsers, email, http, ftp). Knowledge of web display languages (html, CSS)
Strong customer contact and analytical skills
Experience & Qualifications:
Bachelor’s degree in a relevant field.
2+ years experience providing SEO and SEM services direct to clients.
SEO and SEM certification.
Automotive industry knowledge or background is preferred but not required.
