- Jul 30, 2009
- 103
- 14
- First Name
- Nick
I just sent you a private message, but wanted to also state my thoughts on here.
The key to making a good decision, regardless of your choice is finding a technology platform that performs and a marketing partner that drives you ahead of your competition. A prime example is Target and BestBuy.com-- both of which use Amazon.com's e-commerce model (technology platform) but their own design and analyst teams. In this case, for the majority of dealers Dealer.com (for example) would be a technology platform, and your internal team or agency would be the marketing partner.
Which is not to say a company like Dealer.com CAN'T be your marketing partner, but that's a select few (Alex Snyder would be an example where those two were combined).
Obviously I'm biased, but that's the approach we would take as your agency.
The key to making a good decision, regardless of your choice is finding a technology platform that performs and a marketing partner that drives you ahead of your competition. A prime example is Target and BestBuy.com-- both of which use Amazon.com's e-commerce model (technology platform) but their own design and analyst teams. In this case, for the majority of dealers Dealer.com (for example) would be a technology platform, and your internal team or agency would be the marketing partner.
Which is not to say a company like Dealer.com CAN'T be your marketing partner, but that's a select few (Alex Snyder would be an example where those two were combined).
Obviously I'm biased, but that's the approach we would take as your agency.