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Searching for a new website provider

I just sent you a private message, but wanted to also state my thoughts on here.

The key to making a good decision, regardless of your choice is finding a technology platform that performs and a marketing partner that drives you ahead of your competition. A prime example is Target and BestBuy.com-- both of which use Amazon.com's e-commerce model (technology platform) but their own design and analyst teams. In this case, for the majority of dealers Dealer.com (for example) would be a technology platform, and your internal team or agency would be the marketing partner.

Which is not to say a company like Dealer.com CAN'T be your marketing partner, but that's a select few (Alex Snyder would be an example where those two were combined).

Obviously I'm biased, but that's the approach we would take as your agency.
 
We recently switched from Dealerskins to DealerOn. The results have been great! The site looks better, is easier to browse (customers comment all the time) and most importantly we've more than doubled the amount of leads from our website (conversion rate).
 
In my humble opinion, certain content management systems are designed for ease of use, and some are designed for a more technical user. In the past I used Cobalt and it was adequate for our needs at the time. I looked for a backend platform that would manage the website, the leads, the customer, email, and be able to produce microsites for salespeople but maintaining editorial control, and do so over multiple franchises and different departments. After many experiences with third parties we developed our own. I don't reccomend this for everyone, however we are now marketing the product as Aereus Network Tools. It can be linked to existing design sites or from scratch on new ones.
 

✨ AI Highlights

An Internet Director for a multi-store dealership group seeks recommendations on website providers to replace Cobalt, listing several options (Dealer.com, Dealerskins, Dealeron, Dealerfire, TK Carsites, BZ). The thread emphasizes the importance of establishing baseline performance metrics (traffic, leads, conversion rates) before switching providers, with one respondent noting that inventory size directly correlates to visitor engagement time. Dealeron emerges as a recommended alternative with strong SEO features and documented traffic/lead improvements, though the thread stresses that provider choice should be data-driven rather than assumption-based.

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