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Service Mining Temmplate

Anyone have a good example of a service-to-sales mining template for customers who have never purchased from your store, but do service? I'm usually fairly good at creating messaging, but this one seems to have me stuck.
What is the scenario for this? For someone working the service drive while the car is there or post RO closure? Email, text, or phone or all three? "Would you consider selling your car?" is the main theme right? Unknown equity, etc?