Session #3 - Growing Marketshare Through Fixed-Ops

[ryan.gerardi]

Welcome to this edition of the DealerRefresh Roundtable where we welcome first-time Guests Jeff Clark and Mike Morais. Jeff is Chief Sales Officer at DealerOn. Mike Morais is President of Open Road Auto Group.

In this session we open up with a discussion around 'Cause Marketing' initiatives, specifically in what DealerOn is doing in conjunction with the Cause Network Foundation. From there we segue into a conversation around the critical role that Fixed Ops plays for dealers growing their market share.

Topics discussed in this episode include:

• The Hurricane Harvey Effect in Auto Retail - Refresh Friday FB Live
• Steve @Stauning Article: Market Share? Why Your Record Year Might Be a Bad Year: http://www.dealerrefresh.com/dealership-marketshare-record-year-bad/

Panelists include:

• Mike Morais, President, Open Road Auto Group
• Jeff Clark, CSO, DealerOn
• @Jeff Kershner, Founder, DealerRefresh

This DealerRefresh Roundtable is sponsored exclusively by Cars.com. Whether consumers are shopping online or on the lot, Cars.com creates connections that fuel growth. Visit dealers.cars.com or follow @DealerAdvantage to get insights and information to fuel your growth.

Produced and Directed by @Ryan Gerardi