I took a look at that Carvana photobooth... intense! Does anyone know the specific equipment they use? Cameras, turntables, green screen, etc??? I would imagine for their site they in house developed the software but if anyone house any info please share.
Setting up a Photo Booth
- Thread starter Matt DoCampo
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- Jul 8, 2014
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You can see the booth and turntables in action at the 30 second mark on this video,
They do not use any green screens. But for the interior it looks like they use a http://www.gigapan.com/ setup. I would presume they use something a long the lines of a Canon 5D Mark III for a camera. Looks like a series of off camera flashes.
They do not use any green screens. But for the interior it looks like they use a http://www.gigapan.com/ setup. I would presume they use something a long the lines of a Canon 5D Mark III for a camera. Looks like a series of off camera flashes.
- Apr 7, 2009
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- Jul 8, 2014
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- Apr 7, 2009
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Carvana's booth appeals to the geek in all of us. It piques our interest like responsive does
But, does the million dollar booth cause shoppers to "drop the mouse and get out of the house"? (shout out to Tim Jennings!)
I'd bet you'll sell more cars by using the photo process to sell more than your car. Let them see your process, your people, your story.
TRY PUTTING PEOPLE IN YOUR PICTURES.
Show off that THIS car is just coming out of detailing.
http://forum.dealerrefresh.com/threads/setting-up-a-photo-booth.591/page-8#post-36774
Try it & Measure it!
Pick 3-10 cars, give someone a towel (even a sales rep) and sprinkle the people shots around your photo of the unit. If it works, I'd expect to see a higher time on page than the baseline number. If you add the person on your 1st shot, I'll bet you'll see the CTR jump by 100%.
But, does the million dollar booth cause shoppers to "drop the mouse and get out of the house"? (shout out to Tim Jennings!)
I'd bet you'll sell more cars by using the photo process to sell more than your car. Let them see your process, your people, your story.
TRY PUTTING PEOPLE IN YOUR PICTURES.
Show off that THIS car is just coming out of detailing.
http://forum.dealerrefresh.com/threads/setting-up-a-photo-booth.591/page-8#post-36774
Try it & Measure it!
Pick 3-10 cars, give someone a towel (even a sales rep) and sprinkle the people shots around your photo of the unit. If it works, I'd expect to see a higher time on page than the baseline number. If you add the person on your 1st shot, I'll bet you'll see the CTR jump by 100%.
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- Apr 7, 2009
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Photo Booth idea #2: Show off your dings and nicks.
In our shopper studies, Carvana biggest win was it's condition transparency. To my surprise, shoppers universally considered this a signal of trust.
Shoppers know they're buying used and they assume you're with holding this info.
In our shopper studies, Carvana biggest win was it's condition transparency. To my surprise, shoppers universally considered this a signal of trust.
Shoppers know they're buying used and they assume you're with holding this info.
- Dec 30, 2009
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- Yago
@JoePistell
Why is it a surprise that increased transparency was an important signal of trust?
What did you think before knowing this information that was going to create bigger trust between consumer/dealer?
Why is it a surprise that increased transparency was an important signal of trust?
What did you think before knowing this information that was going to create bigger trust between consumer/dealer?
- Apr 7, 2009
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Yago,
Every Dealer I've ever worked for and talked to reconditions their used cars prior to purchase. Carvana has proven to me that if you don't fully recondition the vehicle and clearly list the imperfections on the website, shoppers will conclude that this a sign of transparency (i.e. trust).
This observation is a great example of the distrust the shoppers have with dealers.
Every Dealer I've ever worked for and talked to reconditions their used cars prior to purchase. Carvana has proven to me that if you don't fully recondition the vehicle and clearly list the imperfections on the website, shoppers will conclude that this a sign of transparency (i.e. trust).
This observation is a great example of the distrust the shoppers have with dealers.
- Dec 30, 2009
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- Yago
I agree, but I think it is impossible to recon the car to be 100% and that is why Carvana's idea is great.
Our dealership is considering going for this Dealermade set up. They charge per the number of VINs you take photos of and bill monthly. You can also buy everything outright for a large sum of money, I want to say $60k or so. Thinking about getting our own shed built and just using their technology and platform.
https://dealermade.com
Superior Honda has them: https://www.superiorhonda.net/
https://dealermade.com
Superior Honda has them: https://www.superiorhonda.net/
