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Salutations Dealerrefresh community,

Awhile back I wrote a blog post about why it's not necessary for auto dealers to have to spend a ton of money on their social media presence. After all, some of the top dealer Facebook and Twitter pages out there are managed in-house. Basically, you don't need to pay some third party company a huge monthly fee to have an effective social media presence.

We just shot this video preview for our weekly Friday Freebie contest this morning. It took less than a half an hour to shoot and edit didn't cost a dime. But most importantly, when we do stuff like this for our social media pages, our customers love it.

Dave Arbogast Video Friday Freebie - Dec. 2, 2011 - YouTube

Enjoy!!!

Darrin,

I agree with you but, that video ain't free. The dealer has to have a group of talented and well qualified people to do this. People like you are not cheap nor easy to find.

Give yourself more credit!
 
Darrin,

I agree with you but, that video ain't free. The dealer has to have a group of talented and well qualified people to do this. People like you are not cheap nor easy to find.

Give yourself more credit!

Agreed! It takes time and talent to figure out what works for the camera. Not everyone has the resources and knowledge necessary to make quality videos.
 
Our new studio is almost complete. In fact, we will likely be able to get in and start shooting next week. In the mean time, my partner and I have been trying to increase the quality of our videos to match the level of technology we are so fortunate to have.

Check out the video we made last week on clear shield protective products. Any suggestions and feedback are welcomed!

 
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✨ AI Highlights

Ryan Thompson started a thread inviting dealers to share their best and worst video content, sparking a showcase of creative dealer marketing videos ranging from humorous car commercials to behind-the-scenes content. Acton Toyota/Scion of Littleton emerged as the standout contributor, with their "Subterranean Prius Blues" video earning widespread praise for its production quality and creative approach to dealership marketing. The thread reveals that leading dealers are investing in video production as a differentiator, with the key insight being that high-quality, creative video content—not just basic walkarounds—is becoming essential to competitive dealership marketing and customer experience.

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