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Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Ryan Thompson, Jun 25, 2010.

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  1. Tim Capitol

    Tim Capitol
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    Noob

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    Tim
    Dealer or Company Name:
    Capitol Honda
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    Hello Everybody. I've really appreciated this site and the cooperative nature of the contributors that you don't always find in the "real world" of car sales.

    I recently moved from sales to data collector/web content for my dealership. This position is a much better fit for me, having proved my worth after doing some marketing projects for my manager.

    I'd appreciate your feedback on this new video I created for the 2014 Accord Hybrid Plug-In:

    https://www.youtube.com/watch?v=A1PBpOMNguY

    Looking forward to your input.

    Thanks
     
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  3. joe.pistell

    joe.pistell
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    ooooo Tim!, nice job, I want one!
     
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  4. Tim Capitol

    Tim Capitol
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    Thank you sir. That's music to my ears.
     
  5. joe.pistell

    joe.pistell
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    Uncle Joe

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    Tim,

    Food for thought.

    NO ONE AT ANY DEALERSHIP WILL UNDERSTAND THE VALUE YOU BRING (aka how to score what your doing). If you've been giving the freedom to run with this, It'll be up to you to score yourself.

    The single most important stat you want to obsess over is "How many shoppers watch this till the end of the video"?

    1). Try to find a host that will display engagement stats.
    2). Add "actionable overlays" on your videos go get your viewer to interact with your work.


    HTH
    Joe
     
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  6. Tim Capitol

    Tim Capitol
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    ----

    Could you point me towards hosts that display engagement stats? Our dealership uses a vendor for their social media, which posts all videos on YouTube. I don't have ready access to any of the stats but should be able to ask for it from the vendor.

    I like the idea of actionable overlays. I'll be doing another video this week and I can think of a few "AO's" to include.

    Thanks, Joe!
     
  7. joe.pistell

    joe.pistell
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    2.5 years ago, RIGHT HERE on this thread AO's didn't exist. And... now that they're here, I've seen very little experimentation with them.

    Here's the thread http://forum.dealerrefresh.com/f43/share-your-videos-here-1068-5.html

    [​IMG]
    [​IMG]


    If you add AO's, please post your work here, I'd like to see what you've done and send along your thoughts too!

    thnx
    Joe
     
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  8. brianpasch

    brianpasch
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    Getting Refreshed

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  9. ML AutoCenter

    ML AutoCenter
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    Hi!

    This is my first attempt at making a video for our shop. Tell us what you think!
    Thanks.
     
  10. Jason

    Jason
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    This Ford F-150 Platinum Edition Video is quite possibly the best video we've produced to date (mostly because I don't star in this one, just executive produce :D)



    What do you think?
     
  11. Eley Duke

    Eley Duke
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    Here is what we were up to on Sat for a Camaro ZL1 customer. Done with an iPad in under 30mins from lead coming in to hitting send to the customer to respond to his inquiry. We've done a bunch of these but not too many from a driving point. And the customer loved it, said "very impressive, i love it" - looks like he has and some others, 25 views since Sat! (And of course I got to have fun with a ZL1 on a nice country road - damn its quick)

    I know a GoPro would look a lot cleaner, but we liked the non-professional look like we just ran out and personalized this, which we did. We may get a GoPro and start doing more of these.

     
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