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Midwest people, have you seen or heard the "Pure Michigan" commercials, where Tim Allen does the voiceover and makes Michigan sound like the most majestic place on the planet? The one with the sweeping inspirational music playing in the background? Well, we decided to take our chances with a "Pure Chesrown" video.

Did we hit that sweet spot of quality, but not taking ourselves too seriously? That was our aim. We had a TON of fun making it. Check it out!

 
We just began a new video strategy with an in-house videographer. We're trying to get as much information as possible to the customer before they set foot in the showroom so they know what to expect.

We have Finance Friday, where we've been posting a video related to our Finance Department every Friday, and we have other short videos we've been posting online as well.

Here's a sample, please let me know what you think!

H-Team and CARFAX:
 

✨ AI Highlights

Ryan Thompson started a thread inviting dealers to share their best and worst video content, sparking a showcase of creative dealer marketing videos ranging from humorous car commercials to behind-the-scenes content. Acton Toyota/Scion of Littleton emerged as the standout contributor, with their "Subterranean Prius Blues" video earning widespread praise for its production quality and creative approach to dealership marketing. The thread reveals that leading dealers are investing in video production as a differentiator, with the key insight being that high-quality, creative video content—not just basic walkarounds—is becoming essential to competitive dealership marketing and customer experience.

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