Curious of your thoughts. Who should get the lead when it comes to shared used car inventory?? Hypothetically, If you have shared used car inventory on your websites (used cars that actually lives at a sister / brother store) across multiple stores within the same geo area, If a visitor submits an inquiry/lead on a shared used vehicle, should the inquiry/lead go to the dealership that owns the site the customer found the car on, or... should the inquiry/lead go to the dealership where the car lives (the sister/brother store)?
Very curious to hear your thoughts!
What a tangled web we weave! We have three tiers of sites:
Group
Market
Store
All sites show all Used inventory for all stores. I know, I know. The Group site, which we don't direct much traffic to these days, will allow a shopper from any market to choose to see any car at any store.
The Market sites, which have the highest traffic, allow a shopper to send the lead to any store within that market regardless of where the car is (even outside of market). For instance:
The Store sites allow a shopper to select any vehicle from any store but obviously that lead will only go to that store.
This strategy has proven very difficult for third parties, like Gubagoo and their VR team. Chad, who you know
@Ryan Everson, had to help them and every other DR company figure it out.
It has proven to work pretty well. We are constantly running units from market to market and across towns BUT the customer is king!