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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Beth Escaravage asks fellow automotive professionals how they collect feedback on rejected purchase offers, noting that a peer is using surveys as their method. The thread explores various tools, data sources, and strategies dealerships use to understand why potential customers don't accept their offers so they can improve their sales process.