@loritodd Came here to say this. I wholeheartedly agree. It's hard enough for dealers to figure out how to use Facebook, we don't need them flooding every single social network with an attempt to sell products.
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Should Dealers Have Interest in Pinterest?
- Thread starter George Nenni
- Start date
@Clay Toporski I could see various niche businesses doing very well on Pinterest. For example, a manufacturer of unique outdoor patio equipment would likely generate a fair amount of repins if they have an interesting product. To have every single auto dealer on there pinning the same things though, is like you said Clay -- SPAM.
@Kyle Suss
I agree. I think the geographical implication of a dealership trying to use global social media sites makes a lot of it irrelevant.
In a perfect situation, I think we would see OEM sites creating content that people would want to pin and repin creating a dialogue around a specific product that the customer would then find locally.
Personally, I have considered using pinterest as a way to find new ideas for blog posts or to share photos from a side photography business I have - mostly to try and encourage links to and from my site to interact with a larger community and raise my SERP.
As for the car business - I just don't see it being all that effective at selling cars on a dealer level.
I agree. I think the geographical implication of a dealership trying to use global social media sites makes a lot of it irrelevant.
In a perfect situation, I think we would see OEM sites creating content that people would want to pin and repin creating a dialogue around a specific product that the customer would then find locally.
Personally, I have considered using pinterest as a way to find new ideas for blog posts or to share photos from a side photography business I have - mostly to try and encourage links to and from my site to interact with a larger community and raise my SERP.
As for the car business - I just don't see it being all that effective at selling cars on a dealer level.
@georgenenni Definitely man, it was well written and being out there is important on the platforms people are using. #StayRelevant
Interesting, using Pinterest tracking tools to see what big automotive portals are up to:
View: http://pinterest.com/source/autotrader.com/
View: http://pinterest.com/source/cars.com/
View: http://pinterest.com/source/autotrader.com/
View: http://pinterest.com/source/cars.com/
- May 1, 2005
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- Jeff
Great article over on Copyblogger "56 Ways to Market Your Business on Pinterest" http://bit.ly/z3vZxl
#56 Run a Pinterest contest. Invite your readers to pin links and images from your site that inspire, motivate, move or entertain them. Then judge the winners by creativity or ingenuity and offer a juicy prize. Offer to promote the winners’ Pinterest boards on your site as part of the contest.
#56 Run a Pinterest contest. Invite your readers to pin links and images from your site that inspire, motivate, move or entertain them. Then judge the winners by creativity or ingenuity and offer a juicy prize. Offer to promote the winners’ Pinterest boards on your site as part of the contest.
- May 1, 2005
- 5,999
- 1,914
- Awards
- 12
- First Name
- Jeff
Jason Falls article over on Entrepreneur about Pinterest.
"How Pinterest Is Becoming the Next Big Thing in Social Media for Business" - http://bit.ly/zkll1c
"How Pinterest Is Becoming the Next Big Thing in Social Media for Business" - http://bit.ly/zkll1c
