TAKE POLL Should your website be part of your marketing budget?

[Jeff Kershner]

Advertising is advertising. But do you consider your dealership website (desktop and mobile) to be advertising? On your statement, do you charge the cost of your dealership website to "line item" Advertising?

In other words: Is the cost of your dealership website included in your overall marketing budget?

What about conversion products that plug into your website such as chat, trade-in tool, texting, pop-up coupons, etc. Technically these are not advertising services. Should they be included in your ad budget?

 

[Chris Leslie]

We normally will bunch "Internet Advertising" into two parts.

Services

• Dealersocket
• CDK
• ETC

Products

• Autotrader
• Cars.com
• ETC