• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Site Speed Effecting Google Search

ryanlucia

Boss
May 28, 2009
364
22
Awards
5
First Name
Ryan
Hey guys....In Googles quest to achieve the best results for their searchers they are going to consider site speed. That means load time. That means a plain HTML site will rank better than a Flash site. No new news there though because that is what I experience today.

Google apparently already does this with adword campaigns. You thought it was all about money. Well, it is kind of. If the user experience isn't great they lose. So how will this effect web design?

You have to take in consideration.....
-Video
-Analytic code (Too much or multiple analytic code will slow your site down)
-Start using CSS if not already
-Pictures...too many won't help, thats for sure
-Flash....I guess I would be shopping for a new website
-You may even want to consider your server (if it is shared it may be slower)

So should you panic? No, but I would start to make steps to making your site faster for sure. You may even want to watch your placement closely over the next 45 to 90 days because of the caffeine roll out.

Don't forget to chat!
 

✨ AI Highlights

The thread discusses Google's incorporation of site speed as a ranking factor in search results, with ryanlucia outlining practical optimization strategies including minimizing video and analytics code, using CSS, reducing image count, avoiding Flash, and considering server quality. Community members share helpful resources like Google Webmaster Tools' load time feature and Google's Page Speed tool to monitor and improve performance. The key insight is that user experience directly impacts search rankings, making site speed optimization a critical component of SEO strategy for dealer websites.

Replies Views 4 2,439 Started Last Reply