Small used car dealership marketing tips

[joe.pistell]

AMEN!

Merchandising your inventory (lots of great photos, detailed descriptions, walk-around videos, included history and service reports, etc.) will be your number 1 needle mover.

Your pic process is highly detailed, thats excellent. The pics could used some labels.

For example, IDK what the next 4 pics are


Labeling Examples




And, All your photos need to be "landscape" not portrait

 

[jon.berna]

Joe just sipping his coffee at 8:40 am, inspecting 100s of pictures of cars meticulously joting notes. He calls it "me time"

Some people go to therapy Joe looks at pictures of cars. Do you Joe!

 

[RonGin]

Ive been put in charge of marketing for our used car lot. We have about 50 units, 30 are retail ready. Ive posted all of our inventory on marketplace, I make tiktoks, and I make FB posts pretty regularly but nothing is really taking off. This month has been so slow, and thats just how the market is right now (at least in my area for used cars). Since you all probably arent anywhere around where im at (Mississippi), could you offer me any marketing solutions or ideas to help drum up business? I want to help but nothing im doing is working.

Thank you

I am in the northeast and I have been experience slower than normal sales for November and December. I am maintaining our closing ratio of 33% but leads coming are slow. You could try CarFax.com for dealers or CarsGurus.com these have preformed well over the past years. I am exploring going into buying leads or using google keyword marketing to try and bring up sales.
Hope this give you some insight don't get discouraged and keep up the good fight!

 

[Marc Lavoie]

Holler at me if you need any questions answered on the TradePending side. Happy to assist or pull in others here as needed.

+1 Matthew is the man and they have a great product.

 

[Todd Thompson]

AMEN!


Your pic process is highly detailed, thats excellent. The pics could used some labels.

For example, IDK what the next 4 pics are
View attachment 8352

Labeling Examples
View attachment 8353
View attachment 8354


And, All your photos need to be "landscape" not portrait
View attachment 8351

Yes for the love of all that is good... no portraits.

 

[willandre]

@jenniferexclusive Have you seen any uptick since the start of the year? Were any of these suggestions tried?

 

[flosho]

Yes for the love of all that is good... no portraits.

Ok boomer.


I'm just teasing, because I felt this exact way but my current photog likes to add a few every now and then I haven't really seen any evidence that a portrait photo will ruin a potential sale

Portraits are fine... if they add to the marketing of the vehicle. No one is not buying a car because there were a few [properly done] portrait photos in the photo reel.

 

[Todd Thompson]

Ok boomer.


I'm just teasing, because I felt this exact way but my current photog likes to add a few every now and then I haven't really seen any evidence that a portrait photo will ruin a potential sale

Portraits are fine... if they add to the marketing of the vehicle. No one is not buying a car because there were a few [properly done] portrait photos in the photo reel.

You're allowed your own opinion, even if it’s wrong. Just joking. They don’t add to the marketability or the UI experience.