social media marketing

  1. Marc Lavoie

    Car Dealership Social Media Tips in 2024

    Hi everyone, I recently joined Shyann Malone from CBT News to talk about social media in car dealerships. Let me know how I did! As always, all feedback welcome.
  2. jenniferexclusive

    Small used car dealership marketing tips

    Ive been put in charge of marketing for our used car lot. We have about 50 units, 30 are retail ready. Ive posted all of our inventory on marketplace, I make tiktoks, and I make FB posts pretty regularly but nothing is really taking off. This month has been so slow, and thats just how the market...
  3. milaeaton129

    How can automotive social media experts excel amid changes?

    A successful automotive social media expert in the USA must have technical knowledge and creative vision. They should have a deep understanding of the automotive industry, from the intricacies of vehicle mechanics to the latest market trends. They must ensure that the content is both accurate...
  4. Marc Lavoie

    Selling Cars on TikTok for Car Dealerships (Beginner's Guide 2022)

    Hey guys, I did a super quick upload this week for a client. I'd like to see what you guys would be interested in knowing about TikTok in the auto business. I got some more videos planned on the subject taking you guys behind the scenes doing ads for car dealers, I'm sure a lot of you here would...
  5. DakotaHernandez

    Posting Guides and Resources for Social Media

    I've compiled a few articles that outline how to get started posting on social media, and tips to get the most out of it. I'll be frequently updating these articles with relevant information and changes. You can also reach out to me here or via my company website if you have any questions! You...
  6. Matthew Davis

    Any dealers using TikTok for marketing campaigns?

    Curious to learn if anyone in the DealerRefresh community has used TikTok in marketing/advertising campaigns...
  7. TabFlythe

    DealerAuthority Apple's iOS 14 Update

    Have you heard about Apple's latest update for iOS14? Most likely you have, but if you haven't, I'll give you the elevator version: Apple's privacy settings will impact the audiences to which dealers can target their ads once iOS14 is live. iPhone users can opt-out of apps (like Facebook's)...
  8. TabFlythe

    DealerAuthority The Social Dilemma

    Who has watched the Netflix documentary, "The Social Dilemma"? What are your thoughts? We have a few. https://dealerauthority.com/social-media-data/
  9. TabFlythe

    DealerAuthority Social posts that are share-worthy

    Do you have social media content that gets you and staff #MondayMotivated? Our social media team loves to share social media content that is rocking for our clients, so I thought I'd share one of our favorite posts from last week. Do you have some social content that has awesome engagement? Feel...
  10. TabFlythe

    DealerAuthority Pinterest, you say?

    Yep, Pinterest. There are growing advertising opportunities with this social media platform that our agency is going to keep an eye on. Pinning isn't just for saving the latest recipes or DIY trends; it's for consumers in their research phase of the car buying process. Check out our latest...
  11. Ben B

    Social Media Manager Payscale

    Hey everyone, I am trying to determine how I should be getting paid or what I should be getting paid. I am in the process of completing my E-Marketing and Design degree.The store I am at currently has about 350 new and used. Currently I handle -Social media accounts youtube, facebook, instagram...
  12. Jeff Kershner

    Customers want more VIDEO - What is (or would be) your strategy?

    Sprout Social's recent post - 9 stats social media marketers need to show their bosses ASAP they summarized the 9 stats from their Social Index, one of those stats pointed out that 45% of consumers say they would like to see more video (particularly live) from brands. I guess dealers could...
  13. Brian Michael West

    DealerAuthority Social Media Etiquette for Car Dealers

    If your dealership is allowing employees to have pages of their own that represent the dealership or dealer group, you really need to implement a strict social media policy...
  14. erika_simms

    DealerAuthority Have you had your coffee yet?

    Good Morning DealerRefresh! ☕️ Dealer Authority is excited to announce that we have launched a NEW video series, Coffee+Conversions. SEO Strategist, Kayla Maneen and Social Strategist, Emily Bower will be hosting this series twice a month - chatting about all things digital marketing in the...
  15. erika_simms

    DealerAuthority Third-Party Data & Social Media

    For those of you that are still skeptical of the benefits of social media, third-party data, and the power it can have in driving traffic and sales consider this: Recently, we reviewed a client’s social media analytics since implementing third-party data via Oracle in October of this year. The...
  16. Dane Saville

    Deals4Dealers See How You Stack Up with a Free Digital Analysis

    I'm not going to take much of your time. I'm not going to run down a list of services that you know every digital marketing agency offers. But what I will say, I believe, has real value to dealerships. Our company has a network of 150+ dealers across the entire U.S. When we consider how you're...