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Smart Phones Will Be Their Weapon of Choice!

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#11
I agree with Kevin and D. Rawls. The smart phone can also be leveraged by the sales consultant. And your customer still has to 'like' You before they will buy. It's still a relationship between you and them and by getting into their contact database in their own cellphone will give you leverage. Use the channels the smartphone gives you access to, social media, camera, video (all on a smart phone) to help build that relationship.

Agree? Disagree?

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www.emmaactive.com
 
#12
Get proactive with your marketing with the smart phones, add QR codes to your photos on sites like Autotrader and cars.com
I started doing Internet sales in 1997 and since then I have always tried to
stay ahead of the next dealership, doing things that no other dealer is doing.
So one of my biggest challenge that I never got resolved, until now, was to find
a way to include a hyper link into my listings on Autotrader and Cars.com to
direct customers back to my site or any where else I would like for them to go.
To be up front, I am a vAuto rep for the store Moberly Motors in Moberly MO, and
they gave me the permission to test an idea I had to include a QR code into
their photos to see if it would work on sites like Autotrader and cars.com. So I
took the url address that they had on their site for a video they did on market
based pricing then created a QR code to link to the video. They do their photo
management in our tool so I put the code as the second photo and it WORKED!!! I
think this is huge!!! You can link customers to any site or just have it give
them a text message about the car.
Click here to see the listing on Autotrader and try it yourself and let me know
what your thoughts are:

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www.autotrader.com
 
#13
@Erin,

Love this as well.

Here's a glance of what it may be like: Imagine a contact lens that is also a PC. A viewable lens which pics up augmented reality content tagged with the specific information a consumer is seeking. (By this time search engines will get the same responses from children as "record player" does now)

Check this out - wild stuff currently being worked on apparently:

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seattlest.com
 
#14
As a consumer myself, as an active participant in our information based society, as an HTC G2 owner, and as someone who started selling cars to people over the internet beginning in the late 1990's - this is great news for all of us! Even as I work with what I think are savvy internet shoppers, many people are still clue-less on many areas of the car business. What I find myself telling many customers I have with all these smart devices - is that we are a "for-profit business", and you're getting our best deal on the vehicle you want, and remember why we are the #1 volume new Nissan dealer in the district. Regardless, you still have to do a solid product presentation, sell yourself as a consumer advocate whether they buy from you or not, present numbers always, and if they say no - simply ask for an offer and the business. It usually works, and results in a sale. You can't win them all. I've found people hate sales people who say "we're not making anything on this sale", and the information a customer brings in, is to your benefit. From my perspective, it'll be nice that customers know we only have so much mark-up, and I know for a fact, my local competitor isn't going to give their cars away. It's how it is, and you just stay the coarse.
 
#15
As a consumer myself, as an active participant in our information based society, as an HTC G2 owner, and as someone who started selling cars to people over the internet beginning in the late 1990's - this is great news for all of us! Even as I work with what I think are savvy internet shoppers, many people are still clue-less on many areas of the car business. What I find myself telling many customers I have with all these smart devices - is that we are a "for-profit business", and you're getting our best deal on the vehicle you want, and remember why we are the #1 volume new Nissan dealer in the district. Regardless, you still have to do a solid product presentation, sell yourself as a consumer advocate whether they buy from you or not, present numbers always, and if they say no - simply ask for an offer and the business. It usually works, and results in a sale. You can't win them all. I've found people hate sales people who say "we're not making anything on this sale", and the information a customer brings in, is to your benefit. From my perspective, it'll be nice that customers know we only have so much mark-up, and I know for a fact, my local competitor isn't going to give their cars away. It's how it is, and you just stay the coarse.
 
#16
As a consumer myself, as an active participant in our information based society, as an HTC G2 owner, and as someone who started selling cars to people over the internet beginning in the late 1990's - this is great news for all of us! Even as I work with what I think are savvy internet shoppers, many people are still clue-less on many areas of the car business. What I find myself telling many customers I have with all these smart devices - is that we are a "for-profit business", and you're getting our best deal on the vehicle you want, and remember why we are the #1 volume new Nissan dealer in the district. Regardless, you still have to do a solid product presentation, sell yourself as a consumer advocate whether they buy from you or not, present numbers always, and if they say no - simply ask for an offer and the business. It usually works, and results in a sale. You can't win them all. I've found people hate sales people who say "we're not making anything on this sale", and the information a customer brings in, is to your benefit. From my perspective, it'll be nice that customers know we only have so much mark-up, and I know for a fact, my local competitor isn't going to give their cars away. It's how it is, and you just stay the coarse.
 

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