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Smell that smell?

Jeff Kershner

Staff member
May 1, 2005
First Name
Do you ever get a wiff of a particular aroma (smell) that takes you back to a moment in life, or makes you feel happy, calm, confident or maybe even horny??

I just published an article from Joe Webb over on the blog and read this fun, yet though provoking article - Smell that Sell, it Smells like Money

Believe it or not, there's a ton research around "Sent Marketing" and the influence that a particular smell can have on us.

Are you OR would you consider "Scent Marketing" at your dealership?