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Smell that smell?

Discussion in 'Off Topic & Everything Else' started by Jeff Kershner, Dec 3, 2015.

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  1. Jeff Kershner

    Jeff Kershner
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    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
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    Do you ever get a wiff of a particular aroma (smell) that takes you back to a moment in life, or makes you feel happy, calm, confident or maybe even horny??

    I just published an article from Joe Webb over on the blog and read this fun, yet though provoking article - Smell that Sell, it Smells like Money

    Believe it or not, there's a ton research around "Sent Marketing" and the influence that a particular smell can have on us.

    Are you OR would you consider "Scent Marketing" at your dealership?
     
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  3. Jeff Kershner

    Jeff Kershner
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    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
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    Location:
    Maryland
    This is why I like the stay at the Westin Hotel...


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  4. Alex Snyder

    Alex Snyder
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    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
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    I wear this all over town to inspire people to use their local service department.
     
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