Smell that smell?

[Jeff Kershner]

Do you ever get a wiff of a particular aroma (smell) that takes you back to a moment in life, or makes you feel happy, calm, confident or maybe even horny??

I just published an article from Joe Webb over on the blog and read this fun, yet though provoking article - Smell that Sell, it Smells like Money

Believe it or not, there's a ton research around "Sent Marketing" and the influence that a particular smell can have on us.

Are you OR would you consider "Scent Marketing" at your dealership?

 

[Jeff Kershner]

This is why I like the stay at the Westin Hotel...

 

[Alex Snyder]

I wear this all over town to inspire people to use their local service department.