• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Social Media - 30,000 Times Per Day

It's up to the customer to post the car or experience themselves on their Facebook or Twitter pages. This is how it ultimately needs to work without the dealer soliciting the review in public. I think the big disconnect at dealerships is requesting the customer to do just that. We don't have to hire Social experts, or have a new vendor do it for us. We just need a pile of $25 gift cards to dole out to those who: Like our Facebook page and Post a Review of their vehicle or experience on their FB wall.