It's up to the customer to post the car or experience themselves on their Facebook or Twitter pages. This is how it ultimately needs to work without the dealer soliciting the review in public. I think the big disconnect at dealerships is requesting the customer to do just that. We don't have to hire Social experts, or have a new vendor do it for us. We just need a pile of $25 gift cards to dole out to those who: Like our Facebook page and Post a Review of their vehicle or experience on their FB wall.
-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Social Media - 30,000 Times Per Day
- Thread starter Jeff Kershner
- Start date
✨ AI Highlights
The thread debates a study claiming Americans discuss auto purchases on social media 30,000 times per day, with participants skeptical of the figure given their own limited firsthand observations. Several commenters note the study was conducted by a social media agency with an obvious interest in inflating the numbers. A practical takeaway emerges around dealers encouraging organic customer posts through small incentives like gift cards rather than relying on vendors or paid social strategies.
Replies
Views
12
11
Started
Last Reply
Latest posts
-
How are parts departments dealing with their obsolete parts?- Latest: Dino Z | DLR Systems Pro
-
-
