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Social Media Marketing specific tactics

Hello. I am doing research for my Social Media Marketing Agency so I can best serve my future clients.
I will be specializing particularly in prospect engagement for Toyota dealerships, but I am eager to hear answers from other perspectives as well.

How did you get the best results for car dealerships with social media marketing?
What offers have you run that converted well?
What sort of pictures/videos, what sort of text, worked well for you and delivered the dealership the best results?
What was the overall marketing strategy?


Thank you for your time and I'm looking forward to your responses.
These are all questions a DP will be asking YOU. They either don't have the data or can't find it, and all they can answer will be vibes.