Sometimes We Overthink Social Media

[BillVaughnKMC]

Our most liked post ever was like 300. Then we make this random post and the thing lights on fire. Somehow, even people from other countries are finding it.

 

[Carsten]

Totally makes sense though.

People like seeing the amount of snow on top of the car.

I bet if you post the lot getting plowed you'd see similar traction.
Video of the lot getting plowed too!

 

[Alex Snyder]

Here's one from DealerRefresh on LinkedIn that broke 350 comments quickly

#dealerrefresh #automotiveindustry | DealerRefresh | 360 comments

Show us how far you've come! What was your title when you first started in the automotive industry, and what is your title now? Let us know below. #DealerRefresh #AutomotiveIndustry | 360 comments on LinkedIn

www.linkedin.com

And all this time, we've been posting smart and insightful clips from RefreshFriday guests saying great things

 

[BillVaughnKMC]

Here's one from DealerRefresh on LinkedIn that broke 350 comments quickly

#dealerrefresh #automotiveindustry | DealerRefresh | 360 comments

Show us how far you've come! What was your title when you first started in the automotive industry, and what is your title now? Let us know below. #DealerRefresh #AutomotiveIndustry | 360 comments on LinkedIn

www.linkedin.com

And all this time, we've been posting smart and insightful clips from RefreshFriday guests saying great things

Holy smokes! I remember this post on FB. Maybe I need to pay attention to LinkedIn more.

 

[GeorgeAutoSEO]

Social media is unpredictable. The best thing to do is recognize what posts are getting the most engagement, what content is being shared in that post, and how you can make more variations of that content. Too many dealers focus on using social media as a lead generator (without paid ads), when it can be more effectively used as a branding tool.

 

[ryan.leslie]

Here's one from DealerRefresh on LinkedIn that broke 350 comments quickly

#dealerrefresh #automotiveindustry | DealerRefresh | 360 comments

Show us how far you've come! What was your title when you first started in the automotive industry, and what is your title now? Let us know below. #DealerRefresh #AutomotiveIndustry | 360 comments on LinkedIn

www.linkedin.com

And all this time, we've been posting smart and insightful clips from RefreshFriday guests saying great things

Maybe you should try posting RefreshFriday guests saying dumb things? I know a guy...

 

[Todd Thompson]

Our most liked post ever was like 300. Then we make this random post and the thing lights on fire. Somehow, even people from other countries are finding it.

View attachment 8411

Nice. Something we can all identify with I suppose. And not pushing whatever in my face.
We had a moment clearing snow at one of our subaru dealers.
We had to move the cars to plow out the area. Only cars we could actually drive out of the snow were subarus. All the other 4WD etc. were stuck.
Wish we had caught that on video.

 

[levin233]

Funny how that works, right? I remember stressing over editing a reel for days and it flopped, then a casual phone clip pulled the most reach I'd ever had. I work with Our Own Brand now and they're great at picking out those raw moments and turning them into full strategies so it's not just luck anymore.