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Cost Per Lead (CPL) is an an important metric (can be calculated via Web Traffic Attribution), but a lot of dealers are more interested in Cost Per Sale (can be calculated via Sales Attribution).Web traffic attribution evaluates the true cost per engagement and cost per lead model (multi-touch) so you no longer need to rely on last-click attribution. Sales attribution holds vendors accountable for their performance by measuring what really matters – what’s driving sales, not just clicks. DISC = Does It Sell Cars.However, from the look of your question you sound like you are looking for benchmark numbers, which can be tough to come by in this industry (I suppose there are averages out there).https://forum.dealerrefresh.com/threads/cost-per-lead-whats-yours.4925/https://forum.dealerrefresh.com/threads/car-dealer-industry-averages.2582/https://forum.dealerrefresh.com/threads/pay-per-lead-costs.1706/https://forum.dealerrefresh.com/threads/cost-per-internet-sale.1853/
Cost Per Lead (CPL) is an an important metric (can be calculated via Web Traffic Attribution), but a lot of dealers are more interested in Cost Per Sale (can be calculated via Sales Attribution).
Web traffic attribution evaluates the true cost per engagement and cost per lead model (multi-touch) so you no longer need to rely on last-click attribution. Sales attribution holds vendors accountable for their performance by measuring what really matters – what’s driving sales, not just clicks. DISC = Does It Sell Cars.
However, from the look of your question you sound like you are looking for benchmark numbers, which can be tough to come by in this industry (I suppose there are averages out there).
