Strategies used to source across p2p marketplaces and other unique sources

[kentmakishima]

Curious what current strategies dealers are using to source used car inventory competitively. What I've seen from specialty dealers has ranged from software like Swoopa to paying people to scour facebook and enthusiast forum classifieds.

Some popular ones from recent conversations:
- Swoopa
- Bidbus
- Vettx
- Spotter
- FB form ads
- Brokers for leads
- Existing acquisition team searching FB
- Private deal groups (usually whatsapp)
- Run their own fb groups for people to share deals

I understand that these strategies vary per target demographic of car and some may not want to share their secret sauce for sourcing the best deals.

 

[Jflores]

Curious what current strategies dealers are using to source used car inventory competitively. What I've seen from specialty dealers has ranged from software like Swoopa to paying people to scour facebook and enthusiast forum classifieds.

Some popular ones from recent conversations:
- Swoopa
- Bidbus
- Vettx
- Spotter
- FB form ads
- Brokers for leads
- Existing acquisition team searching FB
- Private deal groups (usually whatsapp)
- Run their own fb groups for people to share deals

I understand that these strategies vary per target demographic of car and some may not want to share their secret sauce for sourcing the best deals.

We used VAN for a while but the leads were awful and for the amount we had to pay a month wasn't worth it. We've been Directly contacting on marketplace, offer up, etc... But if anyone has better sourcing methods let me know!

 

[BennettE]

We used VAN for a while but the leads were awful and for the amount we had to pay a month wasn't worth it. We've been Directly contacting on marketplace, offer up, etc... But if anyone has better sourcing methods let me know!

Checkout Backlist.io.

 

[uchaydo]

One thing I've noticed is that more dealerships are putting a lot more emphasis on Facebook Marketplace—not just for sourcing inventory, but also for generating retail leads. Consistently getting your inventory in front of buyers seems to be one of the biggest advantages. We've even put together a guide on automating Marketplace posting for dealerships if you're interested: AutoLander | Facebook Marketplace Software for Car Dealers

Curious if anyone here has seen Marketplace become one of their top lead sources over the past year?