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Structure Your Internet Processes for Sales - Jasen Rice

Jeff Kershner

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Jasen Rise writes a nice article for Dealer-Magazine about how one could and should set up their follow-up process. (It almost looks as if he was in my personal files) After several years of "trying" to perfect the ideal follow-up process I have found you need to cater it your specific cliental, however in general this is a GREAT example!

He mentions that "Some have suggested that this process calls for too many customer contacts"...I'd like to know who would suggest this? I actually encourage a few more emails within my follow-up process. Jason also talks about setting up your Lead Management system to send out your automated emails accordingly. Absolutely, but be careful not to make your email sound to canned. I truly encourage one to have their templates set up to to read like you are emailing a friend. Don't get too wordy. I have received more responses from my short and simple emails then I have from the long winded and sales like emails. Nice Job Jasen!!

Read this Artical Link: Dealer magazine.
 
Thanks for your comments on my article. I like the blog, do you get much traffic on it? Also hopefully you make it to the AutoSuccess Summit in Vagas, I will be speaking there and would like to meet you. Have you joined AAISP yet? I sit on the board and we are suppose to meet up in Vagas while most of us are out there.

Thank for reading my article.
Jasen Rice