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Success with Twitter?

Jul 23, 2019
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First Name
Michele
We are revamping our social media strategy and I have a good handle on using Facebook and Instagram for automotive marketing but not Twitter. Are any dealers seeing success on Twitter? If so, what types of content do you post? Also, if you're willing to share your handle I'd love to take a look at your page.
 

Jason

Refresher
Dec 22, 2009
109
73
28
First Name
Jason
Pssst. I'll tell you a secret. Twitter isn't for posting. It's for "listening".

1. Use Twitter Search to find people tweeting about "car shopping" near you. 90% of those tweets will sound like this:

upload_2019-7-23_15-35-35.png

2. Tweet at them and offer to help.

3. Profit.

Adopt a Listen / Assist approach to Twitter and you'll find it a much more rewarding platform than the Post / Cross My Fingers Someone Sees My Tweet route.
 

elong

Noob
Aug 30, 2019
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First Name
Ethan
I don't really think that Twitter is the best option of all the variants, though it's quite popular among users. Maybe you should better try to use Instagram for this purpose as it has more useful options, i.e. ability to create business acount, post different kind of information (including videos), voice mails, also you can check the traffic and statistics. I don't say that Facebook/Twitter are bad, Instagram is just more oriented for this kind of activity. You can also use zen-promo.com/comment_bot_instagram to promote your account.
 

Brittany

Getting Refreshed
Jun 25, 2019
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First Name
Brittany
Before hitting Twitter, you should look into Pinterest. I'm not sure how dealers are faring out in the Pinterest world, but I know I've been targeted with ads a lot. So I would imagine no one's throwing their money down a useless hole there.
 

TabFlythe

Getting Refreshed
Apr 12, 2019
38
30
18
First Name
Tabitha
Twitter is an excellent way to have direct conversations with consumers. @Jason is correct, you can learn a lot just from scanning different hashtags and tweets. I see a benefit to dealers by using Twitter as a way to promote their service department and allow customers to directly ask questions when they are having issues.

Pinterest is also a bit of an untapped resource for the individual dealer; however, the OEM's are active on the platform.
https://dealerauthority.com/pinterest-for-dealerships/

Assessing the dealership's target market is the best way to figure out which digital marketing platforms one should be focusing on. If your Instagram and Facebook are thriving, there may not be a need to also pivot to Twitter @Michele Morrical, but it could a useful branding tool.
 

John__S

Noob
Sep 4, 2019
23
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First Name
John
I user Twitter every single day. I have columns set up to search for hashtags in our specific market areas and watch them throughout my day. I have had plenty of good conversations about people and their cars. Usually they are complaining about something (like the heat not working today) and it's a great way start a conversation, maybe share a link, but have them read my profile info at least. (link points to dealership group site)

I have pointed just a handful to sales managers at the dealership, but sales have been 0.

I still do it each day with the idea that the dealership is staying TOP OF MIND with those that I am conversing with. Of course, I am not in direct sales mode at the time. I actually chat them up as I would on the street or bus. It has been a great resource for info on my end and for the amount of total time that I check the feeds (all of 1 hour/week) I feel it's a worth while option....