social media

  1. TabFlythe

    DealerAuthority Pinterest, you say?

    Yep, Pinterest. There are growing advertising opportunities with this social media platform that our agency is going to keep an eye on. Pinning isn't just for saving the latest recipes or DIY trends; it's for consumers in their research phase of the car buying process. Check out our latest...
  2. TabFlythe

    DealerAuthority How to Maximize the Link in Your Instagram Bio

    Hi Refreshers! Today I will be on RefreshFriday, chatting about all things social, including Instagram. Instagram is somewhat of a dark horse for the automotive industry. Dealers know that it's popular with users, but they want to know what is the ROI? Why is it worth it for my business? It's...
  3. M

    Success with Twitter?

    We are revamping our social media strategy and I have a good handle on using Facebook and Instagram for automotive marketing but not Twitter. Are any dealers seeing success on Twitter? If so, what types of content do you post? Also, if you're willing to share your handle I'd love to take a look...
  4. Ben B

    Social Media Manager Payscale

    Hey everyone, I am trying to determine how I should be getting paid or what I should be getting paid. I am in the process of completing my E-Marketing and Design degree.The store I am at currently has about 350 new and used. Currently I handle -Social media accounts youtube, facebook, instagram...
  5. Jeff Kershner

    Customers want more VIDEO - What is (or would be) your strategy?

    Sprout Social's recent post - 9 stats social media marketers need to show their bosses ASAP they summarized the 9 stats from their Social Index, one of those stats pointed out that 45% of consumers say they would like to see more video (particularly live) from brands. I guess dealers could...
  6. Brian Michael West

    DealerAuthority Social Media Etiquette for Car Dealers

    If your dealership is allowing employees to have pages of their own that represent the dealership or dealer group, you really need to implement a strict social media policy...
  7. C

    Cars.com BREAKING sold this week

    We recently began using Cars.com again earlier this year after dropping them a couple years back: What a difference: they have transformed to a complete solution, but more importantly our measured ROI makes large leaps as we began using more products because they interplay between them. As most...
  8. erika_simms

    DealerAuthority Don't settle for syndicated content.

    Today was a disappointment in the social media advertising space. This afternoon several of our strategists noticed this ⤵️ video popping up on their feeds: Now, don't get us wrong - it's important to utilize the marketing tools that the OEM provides you (why wouldn't you!?) but the reason we...
  9. erika_simms

    DealerAuthority Third-Party Data & Social Media

    For those of you that are still skeptical of the benefits of social media, third-party data, and the power it can have in driving traffic and sales consider this: Recently, we reviewed a client’s social media analytics since implementing third-party data via Oracle in October of this year. The...
  10. kristentepper

    who's managing your referral program?

    Did you know that when the marketing team manages a referral program, companies were 3x more likely to achieve revenue goals? Yet only 10% of companies have tasked marketing with managing the referral program!* Are you giving your marketing team the leeway to be creative with your referral...
  11. Jeff Kershner

    PR & News SOCIALDEALER, Welcomes Jeff Clark as New Chief Sales Officer

    Leading Social Media Technology Company, SOCIALDEALER, Welcomes New Chief Sales Officer PHOENIX, July 30, 2018 /PRNewswire/ -- SOCIALDEALER is pleased to welcome Jeff Clark to our family as Chief Sales Officer. Jeff is an automotive industry and military veteran. Perhaps best described by his...
  12. georgenenni

    Mosquito Ads on Multiple Cadillac Dealers’ Facebook Ads?

    Heard from a Cadillac customer this morning, not happy with his FB page. Check out this post to an article about using human blood to poison mosquitos. This same post I found on multiple Caddy dealer sites. I can’t imagine real people are seeing these posts. Dealers spending thousands on digital...
  13. Jeff Kershner

    When is it time to hire a PR Firm? Napleton Infiniti

    I'm sure by now most of you have seen or read what is going on with Napleton Infiniti - https://www.facebook.com/INFINITITALLY/ Be sure to check out their position and "apology" and the 100's of comments. If you're not familiar, Napleton Infiniti I guess decided it would be a good idea to use...
  14. IncentivefoxTep

    TAKE POLL How are you generating more referral business?

    Referrals are 4x more likely to purchase (Nielsen) and have a 16% higher lifetime value (Wharton). Yet only 15% of salespeople ask for referrals (Texas Tech). What tools/strategies are using to drive more referral and retention business into your store and what are the results you're seeing...
  15. leadlocate

    Texting, Social Media, and Local Classifieds

    Why do most dealers seem to ignore such a big market segment? People love to text (FCC compliant way), yet most dealerships don’t have SMS marketing strategy. People post qualifying buying triggers on social media every day, yet most dealers just advertise not engage. Local Classified sites are...
  16. U

    What is going to drive the Dealer's Digital Advertising market?

    I was just thinking that what is going to drive the digital advertising market for automotive dealers in US? Will it be Social Media Marketing or Video Ads or Mobile Marketing or Search Ads? Today the dealers spend most of their ad budget on search ads, but what about tomorrow, what is their...
  17. Steve Stauning

    Webinar Real Reputation Management - September 9, 2016

    I am hopeful someone from your team was able to attend my last live training event. Either way, I wanted to make certain you were aware of the next online training session I’m conducting at 1 PM Eastern / 10 AM Pacific on Friday, September 9. During this free live video training, I will teach...
  18. Marisa

    Social Media Marketing for my Dealership

    Hey everyone! So I am pretty new to everything; have only been in the car business for about a year now. My current dealership has offered me the position of Social Media Marketing. I have been doing research on what works the best and how to drive traffic into the dealership, but I want to...